DESIGN THINKING & B2B INNOVATION

What is Design Thinking?

Focus on three key attributes of this method:

I. Accessible to all

A particularly effective method for positioning innovation at the heart of customer experiences and market needs.

Until recently, design was a methodology only and logically used by ... designers.

Today, thanks to two pioneers Tim Brown & David Kelley, design has become accessible to everyone. Indeed, they have implemented an innovation method based on a combination of design and business.

Focused on people and uses, this method is based on 3 main pillars:

• Inspiration

• Imagination

• Implementation

The objective is to set up a process of co-creativity involving feedback from end users.

II. Fully applicable to innovation

Thanks to this method, the Managers in charge of innovation become in capacity respectively:

• to learn from users

• to discover new opportunities

• to validate potential solutions

• to solve problems

• to bring out unidentified needs

• to test new products or services

Design Thinking therefore consists of applying design methods and approaches from designers to improve user experiences and find solutions to business problems.

They therefore apply to all sectors, to all sizes of businesses, both BtoB and BtoC.

It is a very structured and human-centered method of innovation and search for creative solutions.

III. Convergence of all attention towards THE DIFFERENT USERS

Designers are innovation professionals who enrich the methods of acquiring knowledge regarding users’ experiences and uses. They do not only design objects, thanks to Design Thinking, you can imagine and co-create new life experiences. It is therefore a global, constructed method that fits perfectly into the process of creativity and innovation.

Combining creativity and innovation, Design Thinking can significantly reduce your Time to Market. This is one of the methods used in Delta Business’ DB Lab.