THE CUSTOMER EXPERIENCE CANNOT BE REDUCED TO DATA

« A customer is difficult to reduce to a set of CRM data. To enter into real empathy with him, imagine how to serve him better, exceed his expectations (and not simply sell him more), you must succeed in connecting with him on another level, more personal and more emotional. And this individual knowledge involves reconnecting the men and women within the company to their customers’ lives. A connection that no dashboard, even in real time, is able to create.

It is this aspect of customer knowledge that « design thinking » agencies support: by advocating empathic immersion in the field to inspire innovation, they put the various business functions back in contact with customers. »

Richard Bordenave CEO of BVA Group

A view shared by Delta Business, which has surrounded itself with a network of Data Scientists, therefore enabling us to combine qualitative & quantitative.