What strategy to adopt in the UK superfast broadband market?

internationalcustomer experiencestrategy & marketindustry & networks
Écrit par CLEMENT MILLET

business cases > telecom networks

Acome is an international industrial group, innovative and recognized in high-tech cabling systems, tubes and accessories for telecommunications, automobiles, and construction. Its activities are driven by a long-term strategy and specialization in products with high technological added value. Acome has established itself as a major player in the deployment of superfast broadband and FTTH networks.

Challenge

  • Characterizing the UK superfast broadband market: key demand indicators, forces at play, and major leaders’ strategies

  • Defining the key success factors specific to the UK market

Solution

  • Desk research ad - hoc : monitoring & benchmark

  • Expert interviews program

  • 15 in-depth interviews with decision makers and prescribers

The Benefits for our Client

  • A mapping of the UK market’s structuring issues

  • Monographs of the 10 key players in the FTTH segment

  • A targeted marketing action plan

CLEMENT MILLET
Précédent

What are the areas of differentiation to favor with prescribers and installers?