What smartphone battery chargers distribution model as part of a rental service?

personacustomer experiencestrategy & marketinnovationenergyindustry & networks
Écrit par CLEMENT MILLET

business cases > tech & iot

We are almost all addicted to our smartphones and other connected devices. However, our battery life limits their daily use. The start-up Battery LIB' therefore imagined a battery charger rental service to ensure that each user can use it at will.

Challenge

  • Identifying consumer expectations for the battery charger rental service

  • Prototyping a distribution model

Solution

  • Organization of co-creation workshops in the DB Lab with end users

  • Design of 3 Personas

  • Supervision of urban and rural end-user groups

  • Design of a Customer Journey for each Persona

  • Prototyping a distribution model

The Benefits for our Client

  • Redefining the offer’s concept and positioning

  • Design of a UX adapted to each customer journey

  • Structuring of 2 key Buyer Personas

CLEMENT MILLET
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