What are the commitments to be offered to health professionals for their trips?

business cases > property protection

1st Insurance Company for Healthcare Professionals, La Médicale offers a full range of insurance contracts meeting the professional and private needs of healthcare professions.

Challenge

• Testing the attributes of a new car insurance solution with Liberal Health Professionals

• Measuring the adequacy between the value proposition and the uses and expectations from Liberal Health Professionals

• Validating or changing the orientations in terms of the offer

Solution

• Constitution of a representative sample of Liberal Health Professionals

• Conduction of 300 semi-open phone interviews

• Statistical analysis and semiological analysis

The Benefits for our Client

• Overhaul of the offer’s essential attributes in line with the expectations of Liberal Healthcare Professionals

• Highlighting the "proof points" to be conveyed by La Médicale to strengthen its leadership