How to be totally in tune with the expectations of electrical installation professionals?

business cases > electrical outlets

Established in 130 countries, Hager Group has been innovating for more than 60 years in the electrical field. The Group is today one of the main suppliers of solutions and services for electrical installations in residential, tertiary and industrial buildings.

Challenge

• Testing the functional and design attributes of a future residential solution

• Measuring the adequacy between the value proposition and the new uses of Installers

Solution

• Customized recruitment of a representative sample of professionals

• Program of 120 in situ tests conducted in 5 cities in France

• Audio and video recording of all implementation experiences

The Benefits for our Client

• Redesign of the essential attributes of the offer in line with market expectations

• Highlighting the "proof points" to be conveyed by Hager to strengthen its leadership