What is the communication strategy to be deployed with building professionals?
business cases > electrical mobility
Founded in 1966, Kohler Power Systems EMEA has established itself today with its KOHLER SDMO brand as the world's thirdlargest generators market player. Based on the structure of an international group, the company has a distribution network present in more than 150 countries.
Challenge
Identifying the motivations for using a work site generator
Deciphering the differentiating attributes of the brands present on the markets
Characterizing the channels and stages of the information journey
Solution
From the qualified databases of Delta Business, extraction of a file of building craftsmen in the UK, Sweden, Norway
Conducting an adhoc telephone survey of 30 generator users per country
Data management, analysis and synthesis
The Benefits for our Client
Highlighting the selection criteria for a portable generator
Assessment of notoriety, image and satisfaction of the brands present on the markets
Mapping of preferred information channels