What value can be attributed to a digital platform for mutual assistance between professionals?

business cases > btob assistance

Crédit Agricole Assurances is the leading bank in Europe. As part of an innovation program, Pacifica has developed a new concept of immediate assistance between VSBs in the convergence of digital and collaborative.

Challenge

• Exploring the notion of "hard blow" for a professional and understanding the customer experience to deal with this type of event

• Gathering insights from VSBs about the potential use of a community support platform-type application

Solution

• A qualitative customer listening program

• Monitoring of 3 target groups of artisans, very small businesses, and traders

The Benefits for our Client

• Definition of the conditions legitimizing the use of the tested platform

• Strategic positioning to be favored by Crédit Agricole Assurances

• Characteristics of the core target persona