Content Marketing at the service of B2B
How to adapt Content Marketing strategies in B2B?
B2B customers are expertise-driven and primarily logic-driven. 80% of business decision makers would rather get information from an article than an ad.
A content marketing strategy gives valuable information and informs the consumer. This requires anticipating what your audience is looking for in order to convert them into customers. The most effective way to do this is to align your content with the different stages of the customer journey.
Awareness: The prospect experiences and/or expresses symptoms of a problem or opportunity. He does educational research to better understand, frame, and name his problem.
Consideration: The prospect has clearly defined and named to their problem or opportunity. He engages in a process of research and understanding of the approaches and/or methods available to solve it.
Decision: The prospect has now decided on their strategy, method, or solution approach. He compiles a list of suppliers and products available in his strategy, which he narrows down as he goes along to make a final purchase decision.
Acting as a third party, Delta Business helps you identify a creative value statement and powerful content marketing. Our remote or in-person focus groups and in-depth interviews help you tell compelling experiences to your potential customers by targeting what matters to them.
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